The PlayStation 3 Launches In Incredibly Expensive Brazil

Nine months after the official launch of the PlayStation 2 in Brazil, Sony brings the high-definition magic of the PlayStation 3 to the South American country, with a launch price of roughly $1130, $278 less than originally planned. Video games are expensive in Brazil. When the PlayStation 2 launched there last November, the asking price for the then nine-year-old system was around $461.(new Image()).src = 'https://capi.connatix.com/tr/si?token=995c4c7d-194f-4077-b0a0-7ad466eb737c&cid=872d12ce-453b-4870-845f-955919887e1b'; cnx.cmd.push(function() { cnx({ playerId: "995c4c7d-194f-4077-b0a0-7ad466eb737c" }).render("79703296e5134c75a2db6e1b64762017"); }); https://kotaku.com/today-in-brazil-sony-officially-launched-the-playstat-5407941 So it makes sense that the PlayStation 3 carry a higher price tag. Today the 120GB PlayStation 3 Slim goes on sale at Sony Style stores around the country for 1,999 Brazil Reais, which at current exchange rates equals approximately $1,130. Pretty steep, but it could have been worse. According to Anderson Gracias, division manager of Sony PlayStation Brazil, the yono business original price was to be 2,499 Brazil Reais, or $1,408. In order to stay competitive with the Xbox 360, which sells for R $999 to R $1,599 in the country, Sony is subsidizing part of the cost. Brazil will get the PlayStation Network in three phases, beginning in 2011 with a Portuguese translation. Then Brazilian content will be added, and finally the service will be tweaked to work with the services available in the country. Edit: Updated the headline with the correct amount. Originally listed $500, but meant 500 Reais. Also added R in frotn of Xbox 360 prices to indicate Reais. Update: Reader Joaquim notes that unofficial imported versions of the rummy meet PlayStation 3 Slim 120GB unit currently retail for R $1,299, or $734 USD. These units only carry the three month warranty required by law, and will not be supported by Sony. For $ 1,999, Sony Style joy rummy starts selling PS3 in Brazil on Wednesday [UOL Jogos (translated from Portuguese) – Thanks Claudio!]