VGAs' Overall Television Ratings Slide For Fourth Straight Year

The Video Game Awards are a high-profile event, but trade mainstream exposure for a production some gamers find cheaply stereotypical. That bargain still hasn’t conclusively paid off; overall ratings declined for a third straight year, but gained in some demographics.(new Image()).src = 'https://capi.connatix.com/tr/si?token=995c4c7d-194f-4077-b0a0-7ad466eb737c&cid=872d12ce-453b-4870-845f-955919887e1b'; cnx.cmd.push(function() { cnx({ playerId: "995c4c7d-194f-4077-b0a0-7ad466eb737c" }).render("79703296e5134c75a2db6e1b64762017"); }); Variety reports that Saturday’s production delivered 627,000 viewers to Spike, a 3 percent drop from last year. While Nielsen will consider DVR playbacks through Dec. 18 in the final figure, “in all, Spike’s big royally rummy gaming party is becoming less and less of a must see event for the industry’s top fan,” Variety concludes. Hamfisted dialogue, lowest-common-denominator jokes with telegraphed punchlines, and presenters butchering video rummy 365 game titles would seem to redound to that. In core advertising demographics, however, the rummy 51 VGAs made some impressive strides: Men 18-34 showed a 15 percent increase: adults of both genders, 18-49, were up 12 percent and adults 18-34 were up 5 percent. How Did Spike’s VGAs Do Ratings-Wise? [Variety via RipTen] [image by Getty]